CÀ KHEO CREATIVE STUDIO
Cà Kheo is a strategic branding and design studio based in Ho Chi Minh City. We create strategy, communication and products for commercial and cultural clients. We believe powerful and compelling design can transform brands, shape extraordinary stories, and create positive impact.
At Cà Kheo, we believe that the best ideas are the ones that defy conventions, pushing forward with the experience of ourselves and our customers. Cà Kheo integrates forward-looking design and strong strategy with cultural insights. Leads to ideas that make a lasting impact, promotes sustainable actions, encourages diverse perspectives and advances society in positive ways. Our approach to work is based on discovery and delivers the most relevant design solution.
The brand's logo is inspired by bamboo segments which bamboo segments connect together to form a complete whole. The characters in the logo are treated to be both sturdy and flexible, with parallel straight lines and moderately flexible curves expressing the unique shape and properties of bamboo.
Originating from a familiar homeland, the country and people of Vietnam. The spirit of bamboo speaks of sustainability, resilience, and the deep cultural character in this country of Vietnam. Besides, bamboo also evokes a thousand-year long history here, a place to live together with childhood, with memories, with each story that created it, and we have combined and created design inspiration for Ca Kheo
CONCEPT
The design inspiration comes from the feeling of the old days in Vietnam, where people gathered together and told each other their own stories along with the fairy tale of burning bamboo with anecdotes of "carving in, carving in” and “carving out, carving out”. Based on this idea, Ca Kheo with the brand stories they create are incubated in bamboo cribs and incubated to clearly convey the brand message to the outside. We created a visual system deep within, with each interaction finding something new, creating excitement that opens up exploration and discovery within the cradle-based concept preserve our story.
Special thanks to my colleagues who accompanied me to complete this project. In this personal case, i have the opportunity to try my hand at photography, printing and showcasing for the first time. Thanks everyone for watching and if you liked it, appreciate below.
Project Scope: Visual Brand Identity Design
Art Direction: Yuno Tran
Graphic Design: Yuno Tran
Stylish Production: Tam Tam
Support: Hin Hin
Also, this project was featured on WBDS:
